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THE DEEP DIVE with Aga and Shani: Activate Your Values

CultureLab with Aga Bajer

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The Importance of Dual Values in Customer Service

It's the whole principle of, I think, behavioral economics. If you want to engage in a behavior, even yourself, sometimes it's hard to change our own behaviors. The first step is how can you make it easy, right? How can you make this behavior easy? And there was a series of studies, for example, how can you maximize the chances of someone going to the gym after work?

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