How to Talk to People Who Care About a Problem

It's really about whoever you reach out to. Is it relevant what you're talking to them about? And is it a problem or an opportunity that they care about? If you can nail those two, then I think it becomes easier for them to pay attention. A lot of the times where if you're just talking to the wrong ICP, telling them about a problem that in or a great opportunity, they don't really give a crap because it's not something that's relevant to them.