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Ep. 8: Rapid Learning

BJJ Mental Models

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Investing in Loss Is Something I've Never Learned

In the three years that my jim's been open, i've spent thousands of dollars on ads that literally did nothing. In one sense this was really a loss, because i didn't gain any leads from a lot of this advertising. But in another point of view, i gained a lot, because i learned what doesn't work. So now i don't need to put moneyto boards a, you know, sandwich boards down the street when homeless people just steal them and drunk people vandalize them. Isoay? You're a high level instructor. You want to offer, you want to get paid for what you deserve. It like that Logic's right? The thing with group

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