3min chapter

The Bootstrapped Founder cover image

154: Market Analysis for Calm SaaS Businesses

The Bootstrapped Founder

CHAPTER

Acero in Affinity

A cero in affinity is a market you already kow you don't care about. A five is a marketyou can't stop thinking about. Some markets, podcast sponsorship and introstructure developers are more attuned to my interests than gamers, bankers or proof ritters. This still doesn't rule anything out yet, but if you have a vast list, you'll see that some audiences will not make the cut. If you want to be thorough, score all your audiences on all four categories.

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