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S1E6 - Moonshot Marketing and how to place bets
Growth Vault
How to Sell Your Opportunity Against the Cost
B bets are really sexy to action and while you're in them, there's this very kind of moment in the sun where you're like, wow, I fucking did it. But all of the guts, the internal struggles that you go through are really what you have to size up. And so that's kind of what I'm pitching here to everyone is size up the opportunity against the cost, like Raba said, and make sure that you know how to sell it internally.
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