The Importance of Motivation in Optimizing

An article I read in 2007 or 2008 really was an eye opener for me. It was a study done by Dr. Emm's Wheeler, and the study was literally Change or Die. Only 10% of patients with clocked arteries were able to stop the pain and live a healthy, long life. The other 90% were not able to change and therefore died at early age. That really shows that just motivation is insufficient for lasting behavioral change.