The Fifth Category Is Buying Assets and Access

Before they lost their job, these super skilled people interacted at enormously trusted levels with decision makers. If you win their trust for your company product, you can get them to connect you to companies and decision makers. The fourth category, it's macro but it gets very micro if you want to its salespeople, loads. And then the fifth is really cool. It's a little bit more ontbenurial, and it's a little more avocational, but it can be very lucrative. I call it buying assets and access, and then deciding whether you want to keep them or flip them.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app