The Power of Tasking a Bruiser

"I was just reviewing my copy of Aboutface, which is what you gave to me as tasking a bruiser. That's the first time that I even realized like, okay, where this thing came from," he says. "It gave us an identity and, uh, and it was something that just instantly we stood apart from everybody else." He adds: "Do you see how Lays voice changed when he said that? He just stepped off Merrick's level".