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2min chapter
How to Build A World-Class Distribution Engine
Marketing Against The Grain
It's Easier to Solve a Perception Problem Than an Acquisition Problem
Getting users to understand what your product is is much easier than getting awareness in the first place. Most marketing teams spend 90% of their time obsessed with conversion rates, ten % about getting in front of a distributing audience. And that is why they fail, right? I couldn't agree more.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode