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4min chapter
Inbound, Outbound, and In Between
2Bobs—with David C. Baker and Blair Enns
The Crime of Neglect
The crime of neglect is to just ignore that data. The spam I'm getting from marketing firms is like university name pride. Hey, if I could make 2023 a year of mad success, would you be interested? My friend Scott Edinger has this great line. He says sales people use a variation of it all the time. If I ever have to go dating again, this is how I're going to do it. I'm going to buy tickets to that. It's not just opportunity that's on mind. It's like you can help these people. Yeah. That's what I was trying to get to. And then the other crime is the over automation of this. So
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