Direct Response Marketing Advice - It's the Difference Between a Laser and a Shotgun

The best message in the world is useless if you shouted the deaf ears. It's so much more profitable to dominate each individual target market one at a time. You know, I've got the highest level mastermind group in the world for direct response marketers. And it has nothing to do with how much of a nice person you are or how skilled you are. A lot of it simply has to do with where you put your attention.