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2min chapter
Is a Subscription Model Right for Your Business?
HBR On Strategy
How to Build a Subscription Model So Convincing Your Customers Never Want to Leave
Robbie Kelman Baxter is the author of The Forever Transaction, how to build a subscription model so compelling your customers never want to leave. Subscriptions have been around for a long time and memberships have as well. Technology is extending the infrastructure that enables these kinds of trusted relationships.
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