Robbie Kelman Baxter is the author of The Forever Transaction, how to build a subscription model so compelling your customers never want to leave. Subscriptions have been around for a long time and memberships have as well. Technology is extending the infrastructure that enables these kinds of trusted relationships.
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.