When Authenticity Becomes Performance

The idea of "personal branding” can be a bit exhausting. The thought of carefully curating a version of yourself that’s optimised for engagement feels like too much effort if you struggle to be anything other than yourself.

Amanda Baker has been developing a framework to help people navigate their own authenticity, and Carlos will be bringing his own reflections on what it means to market yourself in a way that feels human, joyful, and not like you’re constantly performing.

If you’ve ever wondered how to share your story without feeling like a product – or how to stay visible without losing yourself – this conversation is for you.