Introduction

Doug Winter is the co-founder and CEO of Seismic, a sales enablement platform that helps organizations better engage with customers. In this episode, we talk about how they've grown from a bootstrap business to a SAS company doing over 300 million in ARR,. 2,200 customers and having raised $450 million in funding. We also discuss why Doug and his co-founders decided to bootstrap the business for the first couple of years instead of fundraising.