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UTMB Week Recap Show | Key Performances, Stats, & Storylines

The Freetrail Podcast with Dylan Bowman

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Brand Performance and Trends in Trail Running

This chapter analyzes the performances of various athletic brands during major races like OCC, CCC, and UTMB, emphasizing standout athletes and brand rankings. It discusses the professionalization of trail running, particularly the investment by brands in athletes and gear, and speculates on future trends in representation and competition. The chapter also highlights the challenges athletes face when competing in prestigious events, underlining the strategic considerations of training and performance in a competitive landscape.

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