"eTail Boston Live" with Anna Esrov from Boll & Branch
Always Off Brand
00:00
Balancing Growth and Personal Touch
This chapter explores the delicate balance between scaling a business and preserving personalized customer relationships through innovative strategies like post-purchase surveys. It highlights how effective communication and customer engagement can drive loyalty, particularly in the evolving retail landscape influenced by the rise of online shopping.
Play episode from 06:20
Transcript
