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13min chapter
#115: No More “Newsletters!” Do This Instead…
Marketing Made Simple
Improving Newsletter Strategy
The hosts discuss the importance of creating newsletters with value and refer to them as 'nurture emails'. They provide advice to a travel advisor specializing in Disney destinations on effectively communicating her services to potential clients and improving her email strategy. They also discuss the concept of a weekly 'pixie dust delivery' and the importance of focusing on answering questions in a monthly email.
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