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The Gruen Effect

99% Invisible

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The Rise of Lifestyle Centers and Repurposing of Shopping Malls

This chapter explores the emergence of lifestyle centers in the 90s, which resemble main streets and offer a diverse range of boutiques and eateries. It also delves into the transformation of indoor malls into community-centric spaces, such as Plaza Fiesta in Atlanta, which now hosts smaller local businesses and events, aligning with architect Victor Gruen's original vision.

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