When to ignore conventional wisdom, w/Shake Shack's Danny Meyer
Masters of Scale
00:00
The Trouble With Grammarcy Tavern
Danny had made a deal with himself. I'll open a second restaurant if it can satisfy these three things. It's even better than the first. The first one gets better in the process, and I'll actually have a more balanced life in the process of opening this. Anytime you double anything, whether you're going from one million to two million or just one to two, like Danny did, you're going to feel growing pains. So I opened Grammarcy Tavern, and the very first year that it opened, we got horrible reviews,. Union Square Cafe for the first time ever dropped in the Zagat survey, and my life was a mess. And it was really,
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