What Do You Think About Word of Mouth?

i think of the world in along a spectrum, right? So at one end of the spectrum, you would have pure basically engaging with individuals to buy an individual product. And so classically, in the consumer space, you do really need word of mouth to help you get word out. Now, i would say that it really should be something that any company can access as a growth leaver. But companies will need to do it in different ways, because users look different. Kind of a fan power user one company's product will look very, very different then a fan user of another company's product,. You can imagine, ok, i sell a sales analytic analysis tool the power user is