3min chapter

Life Time Talks cover image

S8 E17: Rethink, Reimagine, Adapt: How Life Time Has Evolved With Life Time Founder Bahram Akradi

Life Time Talks

CHAPTER

Building Desirability Over Advertising in Business

Learn about the significance of prioritizing exceptional customer experiences over advertising in the business realm, with Life Time's strategy as a prime example. Find out how focusing on building a beloved product and brand helps minimize marketing costs and cultivate a devoted customer following, ultimately leading to enduring growth and prosperity for the company.

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