Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Uncensored CMO
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Navigating Brand Management in the Beer Industry
This chapter focuses on the strategic management of a diverse portfolio of beer brands, particularly emphasizing the Mega Brands Program aimed at enhancing brand investment and alignment with consumer behavior. The speakers discuss the introduction of a non-alcoholic beer at the Olympics, showcasing their commitment to expanding consumer choices while addressing operational challenges. It also highlights the significance of creativity in marketing, advocating for purposeful innovation that addresses both consumer and business needs.
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