Understanding Business Measurement through the BEATS Model

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat.

In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods.

And stick around to the very end - Ben shares something you'll want to take advantage of!

▶️ Watch on YouTube

Links from the show:

• Ben Dutter on LinkedIn
• Power Digital
• The story behind saving a client $6M in wasted ad spend
• Sigil Stone Publishing (for the tabletop roleplaying game fans)
• BEATS framework