The Best Salespeople Convincing

A lot of founders get caught in this trap because they were never taught what sales really is. I would argue that the best salespeople are spending a lot of their time doing two things: Learning and filtering, learning and filtering. Every sales call should start with three questions that allow the customer to disqualify themselves from your product. Figure out what you could have asked them so they would have said no in the first three minutes of the conversation.