19min chapter

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Ep 230: KM Keynotes: Andrea Alliston, KM Leader At Fasken, and Mark Smolik, GC at DHL, On Disruption and Innovation in Legal

LawNext

CHAPTER

Pitching and Winning Business from Law Firms

This chapter discusses the importance of setting oneself apart from competitors when pitching new business or seeking additional opportunities with a law firm. It emphasizes the need to understand the client's priorities and business, and to make a natural connection with them. The chapter also highlights the importance of focusing on what the firm can do for the client and presenting a message that resonates with their needs.

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