Exploring how Gen Z and Millennials are changing the landscape of vacation experiences, with a focus on wellness over traditional activities. Insights shared by SBE's CEO on their lifestyle brand Project K. Hotels and Resorts.
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Sam Nazarian, CEO of SBE Entertainment Group, discusses partnering with Wyndham Hotels to launch Project HQ catering to the lifestyle of the Gen Z traveler.
Hosts: Tim Stenovec and Emily Graffeo. Producer: Paul Brennan.
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