
Zapier: How Lane Scott Jones proved a 454% ROI on content
Content, Briefly
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Maximizing Content ROI at Zapier
This chapter explores the journey of a team member at Zapier who transitions to a content ops role, addressing challenges in time management and data tracking for content creators. It highlights the development of a content ROI report that demonstrated a remarkable 454% return on investment, advocating for more resources in content production and the importance of aligning marketing strategies with financial goals.
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