How to Be an ABT Tester

The process in itself is actually quite similar with a few distinctions. The first distinction is mainly when let's say the experiment, so to say is life with ABT testing or with experimentation on your website to digital products. If you run an experiment in personal life, you have to keep it up. It's a new behavior. So you basically have to build a habit around it. Also because it's difficult to keep up, you don't want to run a lot of experiments. Whereas on your digital products and your website, you want to run as many experiments as possible in your daily life. And from there, reflect and optimize and come up with follow-up experiments. There is quite