2min chapter

Clearer Thinking with Spencer Greenberg cover image

Shovelgloves and extreme moderation (with Reinhard Engels)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Importance of Habit Branding in Behavior Change

Everydaysystems.com has designed new behavior change systems for the no-ass diet, shovel glove, weekend leade and more. The system is simple because if you're trying to build new habits, "it needs to really be just a snap decision," he says. Another component is something I like to call habit branding, where you ground whatever behavior you're doing with some striking metaphor or image that gives it an instant recall.

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