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The Importance of Habit Branding in Behavior Change
Everydaysystems.com has designed new behavior change systems for the no-ass diet, shovel glove, weekend leade and more. The system is simple because if you're trying to build new habits, "it needs to really be just a snap decision," he says. Another component is something I like to call habit branding, where you ground whatever behavior you're doing with some striking metaphor or image that gives it an instant recall.