The Importance of Habit Branding in Behavior Change

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Everydaysystems.com has designed new behavior change systems for the no-ass diet, shovel glove, weekend leade and more. The system is simple because if you're trying to build new habits, "it needs to really be just a snap decision," he says. Another component is something I like to call habit branding, where you ground whatever behavior you're doing with some striking metaphor or image that gives it an instant recall.

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What is "extreme" moderation? What is the "No S" diet? What is a "shovelglove"? Why be a luddite only on the weekend? What are some better alternatives to traditional habit tracking?

In the real world, Reinhard Engels is a librarian, software engineer, and father of three. But on the Internet, he's a diet, exercise, and productivity guru. His shtick is something called "Systematic Moderation": simple, common-sense, psychology-based rules for building sustainable good habits — and a touch of humour to help you laugh away the ridiculous excuses you'll come up with trying to get out of them. Find out more about Reinhard at everydaysystems.com, watch his shovelglove demonstration, or email him at reinhard.engels@gmail.com.

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