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EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More
Adspend with Ash Melwani and Rabah Rahil
Scaling
The more you spend, the more you need to test, right? So i think something that folks don't really realize is there is a very real structural obstacle. We would launch an ad on lhet's say, monday, and when you're spending over six figures by wednesday, that same creative that was crushing on m Monday will just start rising. And it's almost like on see it happening by the hour, right?
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