The Role of Media in Bodybuilding

Eric: Bodybuilding is just a symptom of the role that Media and the role of marketing. I would say when you can commercialize something there's so many variables at play but from reading some of the histories and Seeing what's been going on the more commercial than ever got the less pure obviously than tension. When you have financial Considerations influencing certain things in the role of bodybuilding shows where we we talk about the heroes Journey, right? Let's say of Luke Skywalker. So Joseph Campbell and all those cats talking about the hero's journey that Luke must undergo in order to be the person that he wants to be And how do we represent that that in an action figure as opposed to You