
How to Sell Without Selling
Erika Taught Me
Authenticity and Self-Awareness in Sales
The chapter explores the importance of authenticity and self-awareness in sales, showcasing examples of successful salespeople who prioritize these traits over conventional methods. It discusses the assessment of salespeople based on intangible qualities like emotional intelligence and self-awareness, emphasizing their role in effective selling. The conversation also delves into strategies for improving sales skills, navigating authenticity, and tactics for successful salary negotiation in sales interactions.
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