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How to Sell Without Selling

Erika Taught Me

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Authenticity and Self-Awareness in Sales

The chapter explores the importance of authenticity and self-awareness in sales, showcasing examples of successful salespeople who prioritize these traits over conventional methods. It discusses the assessment of salespeople based on intangible qualities like emotional intelligence and self-awareness, emphasizing their role in effective selling. The conversation also delves into strategies for improving sales skills, navigating authenticity, and tactics for successful salary negotiation in sales interactions.

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