8min chapter

Elevate with Robert Glazer cover image

Elevate Classics: Delta Air Lines CEO Ed Bastian

Elevate with Robert Glazer

CHAPTER

Navigating Loyalty in the Skies

This chapter explores the complications faced by Delta Air Lines in altering their loyalty program, showcasing the emotional turbulence among customers over perceived betrayals. It underscores the need for effective communication and humility in leadership to foster lasting loyalty and navigate feedback.

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