2min chapter

Hidden Brain cover image

You 2.0: The Mind's Eye

Hidden Brain

CHAPTER

What the Shopping Experience Did Was Induce a Wide Bracket

"What that shopping experience did was induce a wide bracket. We rarely take the opportunity to think about how all the different pieces of our life's puzzle come together," she says. "We tend to be more myopically focused or focusing just on whatever is most salient or visible in our mind's eye, but what the shopping experiencedid was pull people back."

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