The 3 Pillars of Your Agency

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The pillars are essentially content pillars to insure that you are rotating through content in a way that will enable people to build authority. People need to know, like and trust you in order to buy from you. What i would recommend just is if you go through that effort, make sure that you actually get some good media behind that content. And then create a strategy where you rotate through those pillars, whatever platform you're on. It's no good being the best kept secret? You don't want to just be talking about your services all the time cause that's to put people off.

Cat Howell is the founder of FB performance based media buying agency Eight Loop Social, Agency Academy and the co-founder of adult spray Theory of Her.

Top 3 Value Bombs:

1. The best thing you can do for prospecting in your business is to setup pipelines based off of your strength.

2. Tap into people who have walked the path that you want to walk.

3. Some people tend to hire as a reaction instead of being proactive about it.

Visit Cat’s website - CatHowell Website

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