
Cleanliness, Friendliness, & Service - Dave Reiseman, Chief Growth Officer at EOS Fitness
The Dirt Dog Pod
00:00
Understanding Customer Lifetime Value and Engagement Strategies
This chapter explores the customer lifecycle in fitness memberships, emphasizing key metrics like lifetime value and average length of stay. It highlights the critical role of initial member engagement and the rising trend of online memberships, underlining the need for specialized technologies to improve retention.
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