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Cleanliness, Friendliness, & Service - Dave Reiseman, Chief Growth Officer at EOS Fitness

The Dirt Dog Pod

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Understanding Customer Lifetime Value and Engagement Strategies

This chapter explores the customer lifecycle in fitness memberships, emphasizing key metrics like lifetime value and average length of stay. It highlights the critical role of initial member engagement and the rising trend of online memberships, underlining the need for specialized technologies to improve retention.

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