How to Sell to More Customers Without Getting Too Deep Into Sales

Incentives for sales teams are ultimately designed to drive a specific behavior. And so what we're able to do is run it through, you know, our data models and produce a result that showed the customer that the behaviors they were driving and the outcomes were not necessarily the things that their incentive plan was actually originally designed or the objective of what it was designed to do. The credibility piece, I think, obviously once you get to four or five customers that you can refer to, it doesn't get easy. It gets a little easier to sell to more customers.