The Marketing Book Podcast cover image

376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

00:00

How to Aline the Way You Sell With the Way People Buy

The six wives represent the mental steps our brains must go through when forming a buying decision. If one of these wys isn't committed to, the sale never occurs. And if all of them are committed to and you're talking to a group of buyers who have the mean and authority to make the buying decision, they will. So what are the six wives? Real quickly and wrapid fire, actually.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app