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16min chapter
AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)
Marketing Against The Grain
Harnessing AI for Product-Led Growth
This chapter discusses the integration of product-led strategies with artificial intelligence to enhance user experiences and drive business growth. The speakers share insights on developing a freemium tool for Zapier, emphasizing features like viral marketing elements and an app connection checker that proactively addresses user needs. Additionally, they examine the challenges of freemium models and propose innovative ideas for user engagement and collaboration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode