2min chapter

"World of DaaS" cover image

Barry Nalebuff: A Radical New Way to Negotiate

"World of DaaS"

CHAPTER

What's the Difference Between Full Price and Half Price?

You sold honestty to cocacola. How did you navigate that situation? At the time we were too small to really be sold to cok, we were 23 million in sales. And so we both agreed that it would make more sense for them to buy us in three years rather than right away. But i imagine you can see what a problem is as a result of that agreement,. We have to figure out what the value is in three years or something.

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