5min chapter

On Strategy Showcase cover image

United Airlines campaign to attract younger travelers

On Strategy Showcase

CHAPTER

United's Brand Campaign After the Pandemic

United grew and is therefore often perceived as what I understood to be called like a front of playing airline there was much success with business and corporate travel. And so we had the opportunity because we were reintroducing the brand to really do this at scale and talk to the mass traveler you know really anyone that is willing to travel. The data was suggesting we're going to be first back out in the air post pandemic, and definitely also our sentiment are most likely to share positive sentiment about that experience.

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