4min chapter

Die Dunkelkammer – Der Investigativ-Podcast cover image

#60 War das Pilnacek-Tape eine Falle, Christian Mattura?

Die Dunkelkammer – Der Investigativ-Podcast

CHAPTER

Markenpositionierung und Wahrnehmung

In diesem Kapitel werden die Herausforderungen und Entwicklungen in der Markenpositionierung im Prosecco-Geschäft diskutiert. Zudem wird die negative Medienwahrnehmung sowie Fragen der ethischen Verantwortung und Transparenz behandelt.

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