#198: Live from Marketing Analytics Summit
The Analytics Power Hour
00:00
Is There a Statistical Reliability Problem With Filters?
Barb clicke is a manager of data strategy at Sapient. He says analytics are not meant to be like a one to one relational tool. Instead, they give you a direction to further experimentation and or create more experiments out of what you're seeing. barb: Don't worry about it if the employers are coming in directly because it's just a way to kind of take your marketing or your campaigns, or whatever ad spend your doing,. But i'd worry a lot more about the bots.
Transcript
Play full episode
