Is There a Statistical Reliability Problem With Filters?

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Barb clicke is a manager of data strategy at Sapient. He says analytics are not meant to be like a one to one relational tool. Instead, they give you a direction to further experimentation and or create more experiments out of what you're seeing. barb: Don't worry about it if the employers are coming in directly because it's just a way to kind of take your marketing or your campaigns, or whatever ad spend your doing,. But i'd worry a lot more about the bots.

We've always said that the genesis of this podcast was the lobby bar of analytics conferences across multiple continents, and this year's Marketing Analytics Summit in Las Vegas was a reminder of our roots on that front. All three co-hosts made the trip to Caesars Palace for the event. Moe presented on bringing a product mindset to analytics (by "presented on," we mean "workshopped content for a future podcast episode"), and the closing keynote was a recording of the show in front of a live (and thoughtful and engaged) audience. Give it a listen, and it will almost be like you were there! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.