What Are Some of the Takeaways From Your Analytics?

As you became more transparent with your analytics process and you use the data to educate, not just make decisions or whatever without explaining it. What were some of the result? Like, is there anything major in shift in the team? Did you see more ownership? I got somebody that talks on deals that are contracts sometimes for 80 or $100,000 to come to meet with product expertise,. And I got them to say, I want to be your muppet. That's super valuable. They know they're talking to customers more than I like marketers should be talking to customers every day and doing this stuff.