Intro

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. 

We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel.

So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation? 

I’m glad you’re asking those questions, because we answer them in this episode.

01:24 The Importance of Focused Content

03:17 Platform-Specific Content Strategies

07:15 Avoiding Negative Signals in Marketing

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Podcast: Do This, Not That

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