S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
The Differentiation of Marketing Services Advertising
"I always try to obviously we all immediately judge our own personal experiences and everyone's got an opinion. But you put a bit of academic rigor around it and say, yeah, I hear that's your opinion but what does the empirical research actually tell us?" "That's a rather differentiated proposition to anything else," he adds. 'There was a sort of differentiation in it, both in positioning but also in follow up'
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