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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Position Your Business for Success
I find that startup founders often think that they need to go that third route because they see their innovation as so revolutionary. And what I'm getting in my business is a lot of people that attempt to do this category creation and then it fails. It'd be so much easier to sell around that and get your wedge into the market, use that to establish your beachhead and then grow from that.
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