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S7 E5: The Power of Having Your Ideal Clients Coming to You on Autopilot with Adrienne Johnston
Better: The Brand Designer Podcast
How Do I Generate High Value Leads?
I think that it's really important that you are thinking about their intent to buy, but then also what their mind space is like when they go and input that search term. So the type of person that's going to search that into Google versus asking for their friends or colleagues or network for a referral is a different type of person than that. You're getting into the psychology of your ideal buyer, which is fantastic. We have an inbox question from Jackie and Treasion. What strategies do you recommend to designers who struggle with generating non-referral and high value leads in their businesses?
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