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Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America

Marketing Vanguard

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Exploring Leadership Through Soccer Metaphors

This chapter uses soccer as a metaphor to examine leadership within organizations, highlighting the value of supportive team dynamics. It also discusses how empowering teams to think creatively can lead to innovative campaigns that resonate with cultural events.

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