Forget 87.5% of Your Marketing. Here's Why.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
00:00
How to Break Through the Four Great Filters of Marketing
If you don't get noticed, nothing happen. You need to be remembered in buying situations. While someone is thinking about your category they have to think of you first. Word of mouth is extremely important for your product or company to spread. It's physically like trying to show the entire iceberg to an audience. Most of it will sink anyway. The other mistakisiolot is trying to show too many icebergs. Not only just one, but too many. And here it's all about being incongruent. It's about trying to share and promote products and ideas that mit connect with echerabra too far.
Transcript
Play full episode
